Absorbine gave our team the opportunity to turn something scientific into something human when they asked us to develop a campaign for their line of premium equine grooming products. The more we talked to horse owners and enthusiasts, heard their stories, saw their pictures, and watched them with their horses, the more it was clear that tapping into those relationships was the way to motivate them. We commissioned original photography, crafted a tone of voice, and took advantage of integrated tactics to get Absorbine onto the podium.

Role: Group CD/CW

Ask me about: The intern