Medical device client Hologic asked us to help them launch a public service initiative to promote women’s cervical health, and our women-owned agency jumped at the opportunity. We created the Public Cervix Announcement, leveraging the language of various platforms to put an empowering twist on the idea of being “Healthy AF”. We created a digital ecosystem to support and amplify the campaign, and tactics covered both DTC and HCP audiences.

Role: ECD/CW

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