In a landscape of category sameness, our client Nasalcrom had the rare benefit of preventing allergy symptoms before they started. The more we dug into the symptoms, the more we realized how personal each consumer’s experience is with their nemeses and effects. We turned some of them into the key visual element and lever of the idea and partnered with a brave client who stepped outside category norms to make an impact.

Role: Group CD/CW

Ask me about: the cat