For years, it was a professional goal of mine to work with famed illustrator Michael Schwab. Finally, after several failed attempts, AAA came calling with a request to refresh their brand in the Western NY market. We pitched an idea that took a new approach promoting a broader spectrum of services, along a recommendation to use the “contemporary nostalgia” of Schwab’s artwork for the campaign. Final output included print, direct mail, in-store posters, retail components and merchandising.

Role: GCD/CW

Ask me about: Mike’s studio basement