Sometimes, the hardest thing for people to do, even if they know all the reasons they should, is to take their first steps toward a healthier lifestyle. The South Dakota Department of Health asked us to create a vibrant, motivational campaign that would get people up and moving. The key was to make it seem like they’re already doing it, and that that the next steps were going to be a lot easier - and a lot more personal - than they thought.

Role: Group CD/CW

Ask me about: The approval process