My partner and I were tasked with creating a B2B print campaign for MasterCard RPPS, which offers faster, more reliable payment services between companies and financial institutions. This idea started out in the “no way they’ll ever go for it, but we should show it to them” pile, but once we worked out how to execute it, it quickly became the agency recommendation and approved concept. We may have bent a law or two scanning the currency to get the detail we wanted, but the payoff was worth it. Selected for 2009 Graphis Design Annual.

Role: ACD/CW

Ask me about: the first internal review