Efficiency Vermont, an energy efficiency services implementer, needed to refresh their brand awareness and perception, even in a progressive state like Vermont. We found a way for them to take their story beyond their products and services and into the homes of the fiercely independent Vermonters who benefit most from them. We also found a way to develop original, ownable assets within their extremely limited budget. Using a child’s voice for the launch creative was a disruptive way to express the long-term impact of working with Efficiency Vermont without pandering to a future state that often fails to motivate consumers.

Ask me about: the VO talent